Table of Contents
Before getting into how does a microblog differ from a personal blog, it is essential to learn the characteristics of a blog, microblog, personal blog and the benefits of various blogging platforms.
what does a blog stand for
A shorter form of online log or weblog also known as a blog. Web stands for internet and log means a record, piece of information , simple text sufficient enough to understand the context.
A blog is basically a website or collection of web pages stored on the server and digitally accessible via url or unique hyperlink across the world. A blog post refers to a single webpage containing textual information, images or videos compiled to give specific detail or information about a certain topic.
A blogger or author creates content about a specific subject after a research about the subject and conducts discussion with various subject matter experts to compile information.
Bloggers occasionally prepare content by including their ideas and opinions on any topic and create a post with the above information and periodically post it into the website.
What is Microblogging?
Basically blogging is a way to express opinions, thoughts, feelings, updates about a particular
Subject with a wide range of audience via text, images, links, videos through a medium called blogging and medium or technology which is used for blogging is known as social media.
Blogging has become more and more common with the rise of social media platforms like Twitter, Instagram, Facebook, etc..
Microblogging is a kind of blogging where micro or small pieces of information shared immediately through social media platforms via like Twitter, Facebook, Instagram etc..
Microblogging allows users to share the information in bits and pieces. It enables users to post their emotions, thoughts, opinions about any trending topic in small textual form or via images or through small video content.
Microblogging posts usually consist of 140 to 280 characters length without title. Short messages are the best way to communicate with others since it wont consume others time much.
Microblogging is a kind of blogging which allows you to communicate with others in a quicker way with brief updates. Users can share their daily activities rapidly and reach their followers instantly.
Unlike personal blogging (traditional blogging), in microblogging there is no need to write tons of pages about any topic, one can describe in short form and post , so the users can read, understand and react quickly.
So that content reach is wider than that of traditional blogging. Microblogging platforms provide easier access to various social media platforms even in smartphones also. So the audience might access microblogging at their fingertips.
How Does a Microblog Differ from a Personal Blog
|Short form typically 140 to 280 characters
|No limit in content length
|Day to day activities, status updates
|Specific topic, subject
|Long form not allowed
|Enables in depth analysis
|One way communication
|Enables you reach target audience
|Enables you reach target audience
|It depends on platform
|Blogger can choose
So understanding how does a microblog differ from a personal blog highlights the diverse posting styles and audience interactions shaping distinct online platforms.
Content Length :
Micro Blog’s unique feature is shorter messages and instant reach to a wider audience. Microblog limits you from posting longer messages like traditional blogs. To reach an audience one should write content in shorter form in an effective and attractive way.
Microblog does not allow individual hosting. Microblogging platforms have their own hosting environment. Bloggers have their own account to post the messages. Users are required to put effort on attractive and effective short content creation.
No separate seo or search engine optimizations are required in microblog because microblogging platforms take care of every aspect of platforms. Hashtag is like a keyword of a topic which can be used to find the related messages for the users. Hashtag is a metadata or keyword which is prefixed by hash(#) symbol.
Microblogging is all about instant updates. There is no specific frequency or interval required to post messages on microblogs. Users can choose any trending topic to post his opinions/feelings in shorter form at any time.
The moment micro bloggers post the message about any particular topic it sends immediate notifications to the followers to keep them engaged. It also appears in the followers feed whenever new content is posted. Followers also can comment or express about the posts,
Personal Blog Features
Content Length :
Longer form of content is preferred on personal blogs. There is no limit on article length. Personal blogs are preferred over microblogs if a blogger wants to show his content writing skills. Bloggers can post detailed analysis of topics in greater length to improve the quality of the content and share richer content to the readers by including images, videos, and actual statistics.
Bloggers have complete independence in choosing hosting providers as per their financial strength. In the market there are a huge number of various hosting providers available. It is completely a blogger choice. It plays a vital role in making blog availability to readers.
SEO plays a crucial role in personal blogging. Bloggers must put efforts in search engine optimization to boost blog ranking in SERP. Content quality , On page SEO , off page SEO, keyword research, backlink strategy helps improve the blog organic position.
There is no specific posting frequency in traditional blogging. But bloggers should follow some frequency in posting articles on blogs since it enables crawlers/ bots to understand when to crawl the blog and index the posts.
In traditional or personal blogging, bloggers give the option to subscribe to their mailing list to receive notification whenever a new post is published. When a new post is published, the blog sends mail notification directly to the subscriber’s inbox. Readers/subscribers receive mail in the inbox and read the post.
Comments section is used to interact with readers about article. Blogger has on option to moderate the readers comments. We can learn form the comments what a subscriber is expecting from the blog.
This is one way to keep their readers engaged with their blog. Bloggers can control readers’ comments. Options are there to approve , disapprove the comments in the post.
How to Begin Business On Microblogging:
There are a lot of popular microblogging platform apps or applications available in the market. You have to download the apps(Twitter, Instagram, etc..) which you want to start a business and create a free account.
You have to start posting on microblogging platforms like Twitter , Instagram , Facebook etc.. to gain followers.
Once you get the followers on Twitter or Instagram,you have to monetize your accounts. You can learn more about how to monetize your account on Twitter. You can learn more about how to monetize your account on Instagram.
Nowadays many product companies are looking for social media influencers to expand their business and promote their products. You will get paid for the promotions of their products so you can earn money.
All you have to do is download the apps and gain popularity by posting quality content on microblogs to get followers or subscribers then apply for monetization for earning by doing microblogging.
Benefits of Microblogging?
Microblogging is mainly used for sharing small chunks of text, images, and videos. It is one of the convenient and easy mediums for celebrities to reach their followers on a daily basis.
Generally audiences show interest in celebrities personal life, their day to day activities, status updates of their life. So most companies use them to promote their products through Instagram, Twitter etc..
Microblogging is also useful for micro bloggers by writing engaging content about a particular niche using stunning images, attractive text. for ex. Recipes, travel destinations etc.. to increase subscriber base. Especially Instagram allows a 2200 character limit that is sufficient enough to write quality content to engage readers.
Microblogging is all about personal branding and drawing people with engaging content.
Advantages of Microblogging:
Microblogging allows instant messaging to reach the followers quickly and update information immediately.
High user engagement:
Microblogging attracts a massive user base. Microblogging platforms are available as mobile applications. It becomes habitual for mobile users to download and engage on social media.
Little or no investment is required for microblogging. All is required to download applications like Twitter, Instagram, Facebook etc… and create a user account and start posting. One important thing is to attract users and increase followers.
Ease of access:
Microblogging platforms are available at user fingertips in the form of mobile applications. Apps are designed in such a way that it is easily accessible via a clean user interface. One can easily understand by looking at the screens about usage. Only requirement is Internet access. Apps are mobile friendly and access on the go also.
No need to spend lots of time to create a single post. All you have to do is create a short appealing message in 1 or 2 lines and include a beautiful image and post it. It saves bloggers time.
Microbloggers post short messages frequently, even daily more than once unlike traditional blogging. It is possible to post shorter messages more frequently on micro blogs.
Micro Blog’s unique feature is short messages. They are a great way to reach followers if you write small pieces of messages. There is no limit in choosing content type. Content like DIY tips, interesting facts, quiz, current trending topics, movies, history, etc..
Disadvantages of Microblogging:
Content Durability :
Content durability is less when compared to personal blogging. Microblogging is mainly useful to post daily updates, current trending topics. When the trend is over readers don’t show much interest in the old topics.
Complete ownership of user accounts is in control of social media platforms like Twitter, Instagram, Facebook. They can take down user accounts for violation of their guidelines.
Due to its message size limits, Microblogger can’t post in depth analysis of any topic so it may lead to thin content creation. Because bloggers are required to create shorter pieces, the content they produce is less detailed and analyzes the subject poorly.
There is less scope for SEO in micro blogs. It is difficult to follow SEO guide lines in micro blogs because of size limitations. Within a few lines it is difficult to address a topic completely. Topic looks incomplete and content length is also a factor for SEO. This limits the ranking factor on SERP. Bloggers should depend only on Hashtags and trending topics.
While there are numerous methods to make money online, monetizing your content through microblogging is the quickest, fastest, and best way to make money with little to no investment.
Micro blogging platforms have their own guidelines to monetize bloggers accounts to generate revenue.
There is a 4C strategy to monetize or make money on micro blogging. Let’s dive deep into the subject.
- Choose niche : Select a particular topic or micro niche in which you have in depth knowledge. Knowledge is not enough if you don’t have passion. The topic you select you should be passionate about and have a clear idea about the topic. It helps in content creation.
- Choose platform : Choose the platforms which you want to start content generation. There are popular platforms available in the market. Facebook, Twitter, Instagram, Tumblr etc… where you can create a free account. Hosting will be taken care of by platform itself.
- Create engaging content : Research the topic, write high quality content with statistics including reports, images, videos if required, Attractive images pull more users and sometimes it conveys the message better than text. Content should be useful to the readers so share your thoughts, experiences in the post.
- Create a user base: Create accounts in social media forums like Quora, Pinterest, LinkedIn, Medium, etc.. to share your experiences and thoughts to the user questions and add links to your pages. So this way pulls more users to your posts.
Always create useful content , trending topics in your own niche and post it. These activities help to bring more audience to your posts and increase your followers and potential customers.
Once you complete above 4 steps then there it is. You start to generate revenue using your micro blogs.
Monetize the blog: If you feel your blog or account has sufficient subscribers or regular readers then you can think about monetization. There are a number of ways to generate revenue on microblogging.
You can apply for monetization if you have an account on Twitter , Instagram etc.. to monetize your account and content.
Product & Services blog: Once you identify the potential customer of your blog then you can market your product or you can provide your services to target audience.
Affiliate marketing : You can join affiliate marketing programs to earn money on affiliate marketing using your blog by writing product reviews and include product buying links, promoting products of various brands. You can earn some commission for each and every sale which is made via your marketing.
Digital courses: Once you are expert in a specific niche and having a loyal customer base, you make educational videos and prepare digital content in the form of courses.
If they provide solutions to particular user problems like solving blogging issues, how to blog , then make digital coursed on digital marketing , SEO, how to start blog etc.. it generates some money.
Popular microblogging platforms:
According to hubspot.com there are 6 popular microblogging sites which are given below.
- X(formerly Twitter): X is the most popular social media platform which is available in both versions like Mobile app and web version. You can share the message in any form like text, image, video but text is limited to 280 characters. Messages you post on X are typically called Tweets. According to statista.com it has over 368 million monthly active users worldwide.
- Tumblr: Tumblr is another popular microblogging platform having around 500 million blogs written. As per statista.com, It has more than 470 million registered user accounts and over 222 million website visits in 2023. It allows users to post short messages to its followers and friends.
- Pinterest: It is a visual search engine for ideas such as recipes, art, etc.. . It allows users to share photos. You can find various images, photos related to different niches. You can express your thoughts in the form of images. According pinterest it has over 482 million user base every month.
- Instagram: As per statista.com, monthly active users of Instagram are 2 billion. Instagram has the most users in India. Instagram is primarily an image based platform. It allows users to post pictures with captions limited to 2200 characters. But the ideal limit is 125 characters only.
- Facebook : Facebook is another popular social media platform and most used online social media network. According to statista.com it has over 3 billion monthly active users worldwide.
- LinkedIn: LinkedIn is another powerful microblogging / social media platform which is specifically designed for business professionals and job enthusiasts. It also offers free and paid membership. It enables us to connect professionals across the world by creating a network. According to BusinessOfApps, it has 930 million registered users across the globe.
Frequently Asked Questions
How does a microblog differ from a personal blog?
Ans: Microblog as its name suggests allows shorter forms of content whereas in personal blog there is no limit in content size. Microblogs are useful for sharing real time messages, expressing opinions, feelings of currently trending topics whereas a personal blog enables you to write detailed analysis of any topic.
Which of these is a key difference between a blog and a microblog?
Ans : The content length is the key difference between a blog and microblog.
What are the similarities between blogs and microblogs?
1.Content creation: Both platforms allow creating and sharing the content mostly text but also multimedia messages.
2. Follower base : Both have a follower and subscriber base, allowing users to stay connected and updated.
3. Content type : Both platforms allow sharing a variety of content like text, images, videos.
4. User interaction : Both platforms enable users to engage through comments, shares and likes.
What is an example of microblogging? Is Twitter a blog or microblog?
Ans : One of the most well known examples of microblogging is Twitter. It allows users to share messages(Tweets) in shorter form up to 280 characters. Users can post news, updates, thoughts etc.. Tumblr is also another best example.
What are two examples of microblogging sites?
Twitter, Tumblr are 2 best examples for microblogging sites.
Is Blogger a microblogging?
Ans : Blogger is not a microblogging platform. It is a traditional blogging platform owned by Google.
How do organizations use blogs?
Ans : To build customer base, improve customer relations, improve brand awareness, increase in product reach, market their products etc..
What are blog examples?
Ans : Marketing blogs, Travel Blogs, Technology Blogs are few examples for blogs.
You might have understood the key differences between microblog and personal blogging. Microblogging is the best platform if you want to reach an audience quickly and you are passionate about short content writing to engage users. As discussed microblogging is used for real time information sharing, and status updates, to share thoughts about current trending topics, whereas personal blogging is more focused towards posting comprehensive study of any topic and building community and reader with long term connections in mind.